
Plum is a financial app designed to help users save and invest money effortlessly. It offers a range of features including Easy Access Savings Pockets, Cash ISAs, and investments in Stocks and Shares ISAs. The app’s automated rules, known as the Plum Brain, allow users to save without hassle, making it easy to plan for life’s surprises, big goals, and retirement. Plum also includes security features like face or fingerprint ID login. It is accessible through various subscription plans, including a free Basic plan and several paid plans with additional features.